Thirty years across brands, events, commerce, web, and systems.
This is not a portfolio of one narrow lane. It is the working background behind Ben Brown Big Bear: branding, merchandise, event production, large-format graphics, signage, web systems, resort and hospitality work, retail, ecommerce, sales programs, and practical business operations.
The common thread is systems work: taking messy, high-pressure creative and commercial environments and making the customer-facing experience clearer, sharper, and easier to move through.
Events, venues, and merchandise
- Coachella
- Kentucky Derby
- The Forum
- MainGate event retail and merchandise channels
- Large-format signage, merchandise, promotion, and event graphics
Motorsports and racing
- Indianapolis 500
- Brickyard
- Formula One at Indianapolis
- NASCAR
- NHRA
- Graphics, branding, large print, and racing event materials
NFL and professional sports
- Detroit Lions
- Minnesota Vikings
- Indianapolis Colts
- Kansas City Chiefs
- St. Louis Rams
- Team retail, licensed merchandise, graphics, and brand support
Corporate, CPG, retail, and healthcare
- Brown-Forman
- Finlandia Vodka sales programs
- Jack Daniel's campaign and Derby-related signage
- Eli Lilly
- Masco / Delta Faucet
- The Home Depot
- Amazon
Resorts, hospitality, retail, and arts
- Ron Jon Surf Resort
- Resort Solutions
- Airbnb design and consulting
- Restaurant ownership
- Art gallery ownership
- Retail, ecommerce, and customer-flow systems
Digital systems and web
- First website designed in 1995
- Corporate website and interactive design systems
- Shopify and ecommerce architecture
- Google, Meta, SEO, and local authority
- OpenAI, Anthropic, AI workflows, and custom apps
What this means now.
That range feeds the current B4Systems work. The work is not theory. It comes from decades inside the full gamut of creative and commercial systems: brand, signage, web, retail, events, hospitality, commerce, content, payments, customer flow, and now AI.
Today, that experience is focused into cleaner systems for businesses that need websites, SEO, Shopify, Google, Meta, AI, brand direction, and customer action paths to work together.